Posted inWealth
How stupid is getting a $2.5m plane for family trips?
Title: Is a $2.5M Family Plane a Smart Choice? A Reality Check for a Small-Plane Purchase If you’re based in Eastern Europe, you’ve likely felt how grey winters can be,…
Posted inBranding
Hi, I wrote a guide to place branding in form of a case study of one of my projects. I went in-depth in terms of explaining the whole design process and the philosophy behind it. Each step is explained. Hope you’ll find it valuable and helpful!
Branding Case Study: A Deep Dive into the Design Process and Philosophy In this detailed guide, I walk through the branding choices I made for a real project, presenting a…
Posted inBranding
What is the difference between brand design and brand strategy?
Understanding the Difference Between Brand Design and Brand Strategy Many organizations wonder how brand design and brand strategy relate to one another, and whether a strategic approach should influence every…
Posted inInternet Domains
The scammer stole the domain and transferred it to “Internetbs”
Title: How a Domain Theft Unfolded: Lessons from a 2012 High-Traffic Asset Sold to InternetBS I’m sharing a difficult experience in hopes it helps others prevent or recover from similar…
Posted inBranding
After 25 years working with brands, most marketing failures had nothing to do with ads or budgets.
Breaking the real cause of marketing misfires: clarity over channels After decades collaborating with brands, I’ve observed that most marketing failures aren’t rooted in targeting, platforms, or budget size. They…
Posted inWealth
An “insider” perspective on fatFIRE healthcare posts (no you cannot buy immortality)
FatFIRE and Healthcare: An Insider’s Perspective on What Money Can (and Cannot) Buy As a pharmaceutical chemist with a focus on clinical operations in US academic institutions, I regularly interact…
Posted inBranding
Looking for professional brand books like the iconic Pepsi redesign PDF
How to Build Professional Brand Books: Real-World Examples and Resources Looking to elevate how you present branding work to clients? If you’ve created brand elements like colors, typography, and logos…
Posted inBranding
Top 5 Questions To Ask In Brand Discovery Sessions
Top 5 Questions to Ask During Brand Discovery Sessions Clarity often hinges on asking the right questions. When you pose thoughtful, targeted inquiries, clients open up about their goals, motivations,…
Posted inWealth
Anyone FIRED for 5 years and then wanted to get back into a Corporate Job but no one would touch you because of no recent work experience?
Reintegrating After a Prolonged Career Break: Challenges for High-Status, FatFired Professionals Returning to Corporate Life A recent case highlights the difficulties some individuals face when attempting to re-enter the corporate…
Posted inBranding
STOP ASKING BUSINESS NAME!! Can’t bear you anymore!!!!! This topic is full!!!
How to Approach Branding: Moving Beyond the Perfect Business Name A common refrain in business communities is the obsession with finding the perfect name. While a name matters, it’s only…