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Year: 2026

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  • 2026
The 101 of category design – Step 2 – Naming & Framing Your Category Name
Posted inBranding

The 101 of category design – Step 2 – Naming & Framing Your Category Name

The Lure of the Invisible Brand We like to imagine ourselves as free agents, wandering through a marketplace of choices with a tidy budget and a clear sense of self.…
Posted by Unlimited November 3, 2026
GoDaddy stole a domain [NamePros story] – Must Read!
Posted inInternet Domains

GoDaddy stole a domain [NamePros story] – Must Read!

Title: The Quiet Theft of a Digital Deed: How a Domain Reveals the Internet’s Hidden Architecture Hook The moment your finger presses Enter, a universe wakes up. A URL slides…
Posted by Unlimited November 3, 2026
Escrow․com is a Bully – i’m moving to AtomPay and EscrowDomains․com
Posted inInternet Domains

Escrow․com is a Bully – i’m moving to AtomPay and EscrowDomains․com

Escrow, a Bully, and the Quiet Architecture of the Internet Hook: The instant you type a URL, your browser vaults you through a doorway you can’t see, as if opening…
Posted by Unlimited November 3, 2026
Big Company Has Filed A UDRP Legal Case For My Domain – What Do I Do? (UK)
Posted inInternet Domains

Big Company Has Filed A UDRP Legal Case For My Domain – What Do I Do? (UK)

Big Company Has Filed A UDRP Legal Case For My Domain - What Do I Do? (UK) I. Hook: The effortless keystroke that belies a hidden highway You casually type…
Posted by Unlimited November 3, 2026
Need help understanding what a brand strategist does. I’m planning to offer brand strategy services.
Posted inBranding

Need help understanding what a brand strategist does. I’m planning to offer brand strategy services.

Needlessly torn between self-expression and the invisible hand of commerce? Let’s begin with a simple, unsettling premise: every time you think you’re choosing brand X, you’re not merely picking a…
Posted by Unlimited November 3, 2026
GoDaddy offered $5k for 4 digit domain. I countered at $12k. Should I hold out?
Posted inInternet Domains

GoDaddy offered $5k for 4 digit domain. I countered at $12k. Should I hold out?

GoDaddy Offered $5k for 4 Digits. I Countered at $12k. Should I Hold Out? Hook: The moment you type www.3pct.com into a browser, you glimpse a miracle—or at least a…
Posted by Unlimited November 2, 2026
I’ve had Sillyme.com since 2000, any thoughts on what to do with it?
Posted inInternet Domains

I’ve had Sillyme.com since 2000, any thoughts on what to do with it?

The Invisible Front Door: What a Domain Really Is I’ve had sillyme.com since 2000, a name that, on a quiet morning, might as well have been a postcard from a…
Posted by Unlimited November 2, 2026
If you are contacted by a “domain broker”, here’s my advice on what to do.
Posted inInternet Domains

If you are contacted by a “domain broker”, here’s my advice on what to do.

Domain Name Brokers: Practical Guidance for Navigating Outreach If you’re approached by someone claiming to be a domain broker, here are key considerations to evaluate before engaging: 1) Gather essential…
Posted by Unlimited November 2, 2026
Stanley basically killed its own brand identity in 2025 — and replaced it with something that works better – Use Case
Posted inBranding

Stanley basically killed its own brand identity in 2025 — and replaced it with something that works better – Use Case

Stanley went from a 100-year-old outdoor/utility brand to a lifestyle brand almost entirely through TikTok UGC. No brand refresh, no new logo, no agency rebrand. Just a flood of real…
Posted by Unlimited November 2, 2026
Creating & selling “starter” brand identity packages?
Posted inBranding

Creating & selling “starter” brand identity packages?

Creating & Selling Starter Brand Identities: A Haunting Market in Plain Sight Hook: The Quiet Tyranny of Choice We like to tell ourselves we choose what we buy, what we…
Posted by Unlimited November 2, 2026

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Recent Posts

  • The 101 of category design – Step 2 – Naming & Framing Your Category Name
  • GoDaddy stole a domain [NamePros story] – Must Read!
  • Escrow․com is a Bully – i’m moving to AtomPay and EscrowDomains․com
  • Big Company Has Filed A UDRP Legal Case For My Domain – What Do I Do? (UK)
  • Need help understanding what a brand strategist does. I’m planning to offer brand strategy services.

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