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About Unlimited
The Boston Marathon: How Nike Broke Its Own Brand Rules
Posted inBranding

The Boston Marathon: How Nike Broke Its Own Brand Rules

Nike’s Boston Marathon Display: When Marketing Outpaced Brand Foundations Brief recap A window display on Newbury Street, positioned ahead of the Boston Marathon, read: “Runners welcomed. Walkers tolerated.” The message…
Posted by Unlimited October 30, 2026
Startup exploded. I want to make this a billion dollar company. What are my next steps?
Posted inFounders

Startup exploded. I want to make this a billion dollar company. What are my next steps?

Startup exploded. I want to build a billion-dollar company. What should I do next? Overview I’ve been a long-time reader and contributor in this space, now posting anonymously to share…
Posted by Unlimited October 30, 2026
Business failed 4 months ago. $76,000 in debt and 23 years old
Posted inFounders

Business failed 4 months ago. $76,000 in debt and 23 years old

Title: A 23-Year-Old Entrepreneur Seeks Guidance After a Startup Collapse and $76,000 in Debt A young entrepreneur is asking for support, guidance, and perspective after a rapid business failure. At…
Posted by Unlimited October 30, 2026
Apple won’t accept my app. What should I turn it into?
Posted inFounders

Apple won’t accept my app. What should I turn it into?

Apple Won’t Approve My App: How Should I Recast It for a New Direction? If you’re building for the App Store, getting feedback from Apple’s review team can be a…
Posted by Unlimited October 30, 2026
The .au namespace is about to be gutted, and almost nobody knows it’s happening.
Posted inInternet Domains

The .au namespace is about to be gutted, and almost nobody knows it’s happening.

Title: Major Change Proposed for .au Domain Names Could Affect Small Businesses A recent development from auDA (the .au Domain Administration Limited) signals a proposed overhaul of the Licensing Rules…
Posted by Unlimited October 30, 2026
We used meme marketing to grow a tiny, low-AOV peanut brand into a $35k MRR business entirely with memes.
Posted inBranding

We used meme marketing to grow a tiny, low-AOV peanut brand into a $35k MRR business entirely with memes.

How a Peanut Brand Turned Memes into a 35k MRR, Using Humor as the Core Growth Engine This article shares the exact, repeatable playbook we used to grow a tiny…
Posted by Unlimited October 30, 2026
The day we changed our brand positioning from “Italian fashion” to “made for women 35+ who refuse to dress their age” — here’s what happened
Posted inBranding

The day we changed our brand positioning from “Italian fashion” to “made for women 35+ who refuse to dress their age” — here’s what happened

Brand Positioning by Exclusion: How a 3-Week Sprint Refined a Brand for Women 35+ Last year, I collaborated with a small Italian fashion label that described itself as “contemporary Italian…
Posted by Unlimited October 30, 2026
A new IETF standard for marking domains as “for sale” – would this be useful for you?
Posted inInternet Domains

A new IETF standard for marking domains as “for sale” – would this be useful for you?

New IETF Standard for Marking Domains as For Sale: Would This Be Useful? A recent development from the IETF introduces RFC 10023, which defines a standardized method for domain owners…
Posted by Unlimited October 30, 2026
Finally pulled the plug today! 30 years old, 15.5M net worth
Posted inWealth

Finally pulled the plug today! 30 years old, 15.5M net worth

Title: Reaching FATFIRE at 30: A 15.5M Net Worth Milestone and Lessons Learned Today marks a milestone I never imagined possible: stepping away from a career after achieving FATFIRE at…
Posted by Unlimited October 30, 2026
Female founders, how do you dodge unprofessional angel investors?
Posted inFounders

Female founders, how do you dodge unprofessional angel investors?

Title: How Female Founders Can Navigate Unprofessional Behavior from Angel Investors As a seed-stage company, we’re all aiming to present professionalism at every turn. I bring a polished pitch deck…
Posted by Unlimited October 30, 2026

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